Media about us

Who are we?

We are the largest media holding for photos in Russia and the CIS, which is industriously extending to the western audience (more than 25% as of today).

On the photography market since 2002
Over 100 exhibitions and festivals have been arranged, their total attendance exceeding 80,000 people

The overall audience for current projects is more than 1,000,000 people a month

One of the largest photo awards in the world — (75,000 participants, more than 200,000 downloaded pieces of work)

The subscriber database is
800,000 people

Market volume

$45 - $57
billion a year
Pieces of art
$1.2 - $1.5
billion a year
ART photo market
pieces with a price of up to $5000
High liquidity and no fakes


  • Problem of trust
  • No transparency
  • Closed ART community


  • Common register of pieces of arts within the blockchain
  • Convenient mobile application
  • Open and transparent entry to the market


$500 mln.
of the photography market by the end of year 2019
$5 billion
of the ART market by the end of the year 2021

The process of buying and promoting works of art becomes transparent and secure, and artists receive a mechanism that provides them with a monetary reward from each sales transaction.

Why do investors choose the ART market?

One of the most reliable and stable investment instruments.

It is frequently used for diversification of risks related to other assets.

High probability of investing into a fast-growing asset (picture and artist).

It is sometimes compared with investing into start-ups, only the probability of loss is almost zero.

The market of the elite — it demonstrates the owner’s cultured mind and status.

Things have historical and cultural value and the owner helps the development of society.

Why don’t young investors know about it?

For a long time, the ART market has been the exclusive province of the elite.

Ownership of a piece of art is a new social level in society.

A limited circle of specialists have knowledge of the market

Fine art experts, gallery owners, art dealers, art critics, and other members of the closed community.

Total absence of transparency and liability to the investor

Everything is arranged so, that only few can see into the matter and establish the authenticity of pieces of art (presence of a recommended expert is almost mandatory).

How will our project change the situation?

With our database of photographers (more than 600 000 people) and a support of specialized galleries, we are going to create a public register of pictures on the blockchain.

Leading galleries endorse us because photography as an art has been subjected to hostile rhetoric on the part of the conventional art community for many years. Firstly, they point out to the problem of absence of uniqueness (a guarantee of subsequent replicability of a piece of work), which we resolve with the help of our platform.

Everyone willing to enter the art-market will be able to use a simple, user-friendly mobile app.

Now, with the help of our favorite devices, it will be possible to view the full history of a photo (provenance): its first download onto the platform (proof of rights and expert evaluation), history of ownership, imprint characteristics, number of certified copies (and/or maximal possible number of copies), history of sales, and exhibitions, etc. The history will be memorized on the blockchain.

A new generation of investors (a typical investor on a current art-market is 45+)

Having rendered the market open and understandable for the generation of people who are used to making most decisions themselves, we will open to them one of the best opportunities for diversifying investment risks. Analysts estimate that after successful implementation of our system, the photography market volume will be growing by 30-50% a year! This is beneficial for all players and we have already gained the support of the largest events and galleries.

$ bln

The structure of the investment distribution

25% - Operational expenses

45% - Art Portfolio

Purchase of 150 to 800 of the most liquid artworks, in particular at the world's best galleries, for their introducing into the blockchain and connecting to the platform ARTEX.

One of the most reliable and stable investment instruments. The growth of art portfolio value is 15–25% a year.

30% - Marketing budget

Our team

Valery Kochergin

CTO, co-founder

The creator of the largest professional social networking site in the field of photography The founder of the Russia's largest (the world's second largest to date) photo award 35AWARDS. A co-owner of the educational project and a technical partner with Russian Photography Week.

Vladimir Povshenko

CEO, co-founder

One of the brightest figures in the Russian photo market for the last 10 years. The owner of the "Russian photo" magazine, the creator of the largest professional community "Russian photo" Club. He organized over 100 different events – from seminars and exhibitions to the "The Photographer’s Day" festival, which was attended by over 20,000 people in 2012. The Photographer’s Day is a holiday widely celebrated every year on 12-th of July (registered trademark) . Co-owner of the project

Evgeniy Galiakhmetov

CFO, co-founder

13 years of banking experience, was promoted from credit cards sales manager at Citibank to a head of corporate sales at HSBC, then to head of retail business of “ZENITH” Bank. An investor in the blockchain assets.

Anna Shvets

ART-manager & PR

An art manager, an expert on trends and events in the world of art, CEO at Tatchers' Art Management, the Director of the Antarctic Biennale, an author of educational programs on contemporary art, independent curator. Studied arts management in Italy. Actively cooperates with leading art institutions and artists working in different fields .

Dina Gurariy


An art historian, co-owner of the "MustART" gallery. An active participant in the art market. The creator and curator of several major museum exhibitions. The visionary, initiator, and organizer of the complex socio-cultural events throughout Russia. The Chairman of the Dissertation Committee of the faculty of History of art in the Kosygin RSU.

Mark Cobert


A collector of photography, a curator, a professional photographer. Was engaged in the reproduction of a collection of paintings and photographs for the Museum of Modern Art and private collectors. Worked with archives and private collections of the greatest masters in the world of photography. From 2010 until now, is the Director of the Gallery of the Classic Photography (Moscow). An organizer of the Moscow Photographic Salon, the only photo fair in Russia.

Vladimir Pluzhnikov


An experienced full stack web developer. HTML/CSS, Javascript / ES2015 with and without frameworks, experience with Webpack2 and Gulp. Interfaces development: a good understanding of design and usability. PHP5 - a sufficient experience for writing a full-fledged CMS, modifying 3rd party’s code, including blind work without any documentation and support.

Karina Tumanskaya


Journalist with 14 years of experience, deputy chief-editor of Russian photo magazine, as well as editor and manager of the photo-department on the famous Russian blog Beautyinsider. Organizer of more than 40 photo-events in Moscow and more than 7 studios.

Elena Loskutova


Work experience of 13 years. Designer of polygraphy, imposition (work with the text), retouching, and preparation for printing. Education: artist and digital-design. For her pleasure, she is engaged in creative photography portraits, scenes and subjects. Great experience in various print media. Creative approach to business and the view of a psychologist on advertising products.

Alexander Samsonov

Tech consulting

Experienced developer of various global innovative projects, and business-analytics. Founder and chief executive officer of “DVHB” and “Nextore”, possessing many years of experience in developing internet-projects, web-services, websites and mobile apps for major corporations, banks, and international advertising agencies.

Anna Sereda


PR-manager of the Antarctic Biennale, cultural journalist (Russian Reporter magazine, Look At Me magazine, Russia-Kultura channel), managing editor of the Russian Photo magazine. Initiated a creation of study group dedicated to circular economy in Lomonosov MSU. Studied cultural and corporate communications management at DMJX school in Copenhagen, classics at Neues Museum in Berlin and graduated from Lomonosov MSU in Moscow.

Project news

Enter your contact data and receive Token sale news

By pressing “Subscribe”, you accept the terms and conditions of the user’s agreement

Our partners